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    Home - Shampoo

    Shampoo

    Home - Shampoo
    Best Sellers Conditioner Hair Masks Hair Serums Styling Fall Favorites Hairsprays Travel Sizes Heat Protectants Stylist Picks Award Winners All Products
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    Best Selling
    Price: Low to High
    Price: High to Low
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    Win the Energizing routine and Naturaltech Gua Sha, plus an Herbal Hair Infusion experience!

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    OI

    OI Shampoo Gentle daily shampoo for radiant, shiny, velvety-soft hair

    $43.00
    ($0.15/ml)
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      Now available in travel size!

    NATURALTECH

    ENERGIZING Shampoo Revitalizing mild shampoo for fragile scalp and hair prone to falling out

    $40.00
    ($0.16/ml)
    ESSENTIAL HAIRCARE

    LOVE CURL Shampoo Curl-enhancing shampoo for curly hair

    $38.00
    ($38.00/Unit)
    ESSENTIAL HAIRCARE

    MOMO Shampoo Moisturizing shampoo for dry hair

    $38.00
    ($38.00/Unit)
    ESSENTIAL HAIRCARE

    MELU Shampoo Anti-breakage shampoo for damaged hair

    $38.00
    ($38.00/Unit)
    250 ml
    ESSENTIAL HAIRCARE

    LOVE SMOOTHING Shampoo Smoothing shampoo for frizzy hair

    $38.00
    ($38.00/Unit)
    ESSENTIAL HAIRCARE

    MINU Shampoo Illuminating shampoo for colored hair

    $38.00
    ($38.00/Unit)
    Fall Favorites

    Welcome the new season with a routine refresh

    Shop Now
    ESSENTIAL HAIRCARE

    VOLU Shampoo Volumizing shampoo for fine hair

    $38.00
    ($38.00/Unit)
    250 ml
    ESSENTIAL HAIRCARE

    NOUNOU Shampoo Nourishing shampoo for processed hair

    $38.00
    ($38.00/Unit)
    ESSENTIAL HAIRCARE

    DEDE Shampoo Delicate shampoo for all hair types

    $38.00
    ($38.00/Unit)
    250 ml
    Meet the 2026 Allure Best of Beauty Award Winner
    Shop Now
    ESSENTIAL HAIRCARE

    LOVE CURL Co-wash Curl-enhancing co-wash for curly hair

    $57.00
    ($57.00/Unit)
    500 ml
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      Newly Reformulated!

    THERE MUST BE AN ANGEL

    HEART OF GLASS Silkening Chelating Shampoo

    Enhancing shampoo for blonde hair

    $41.00
    ($41.00/Unit)
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      Stylist Pick!

    HAIR REFRESHER

    Hair Refresher Dry cleansing shampoo that does not require water

    $34.00
    ($34.00/Unit)
    160 ml
    SU

    SU Hair & Body Wash Aftersun hydrating hair and body wash

    $38.00
    ($38.00/Unit)
    SET

    OI Sampling Kit

    Award-winning OI collection in an exclusive reusable pouch

    $25.00
    ($25.00/Unit)
    1 kit
    ESSENTIAL HAIRCARE

    SOLU Sea Salt Scrub Deep cleansing sea salt scrub for all hair types

    $52.00
    ($52.00/Unit)
    250 ml
    ESSENTIAL HAIRCARE

    SOLU Shampoo Clarifying shampoo for all hair types

    $38.00
    ($38.00/Unit)
    250 ml
    Scalp Detox

    Healthy hair starts at the roots

    Shop Scalp Care & Detox
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      Now available in travel size!

    NATURALTECH

    DETOXIFYING Scrub Shampoo Revitalizing shampoo for scalp lacking tone

    $40.00
    ($0.16/ml)
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      Now available in travel size!

    NATURALTECH

    RENEWING Shampoo Longevity shampoo for all scalp and hair types

    $40.00
    ($0.16/ml)
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      Now available in travel size!

    NATURALTECH

    NOURISHING Shampoo Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair

    $40.00
    ($0.16/ml)
    Give a Gift, Get a Gift

    Refer your friends and choose your reward!

    Learn More
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      Now available in travel size!

    NATURALTECH

    WELLBEING Shampoo Moisturizing shampoo for all hair types.

    $40.00
    ($0.16/ml)
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      Now available in travel size!

    NATURALTECH

    CALMING Shampoo Soothing shampoo for sensitive scalp

    $40.00
    ($0.16/ml)
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      Now available in travel size!

    NATURALTECH

    REBALANCING Shampoo Rebalancing shampoo for scalps with sebum hyper-production.

    $40.00
    ($0.16/ml)
    NATURALTECH

    PURIFYING Shampoo Shampoo for both dry and greasy dandruff.

    $40.00
    ($0.16/ml)
    250 ml
    MORE INSIDE

    This is an Invisible Dry Shampoo Invisible dry shampoo for refreshing and volumizing without any residue

    $40.00
    ($0.16/ml)
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      Back in Stock!

    AUTHENTIC FORMULAS

    Cleansing Nectar

    Multi-function oil texture shampoo for all hair and skin types

    $36.00
    ($0.13/ml)
    280 ml
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      Now available in travel size!

    NATURALTECH

    REPLUMPING Shampoo Elasticizing and hydrating shampoo for all hair types

    $40.00
    ($0.16/ml)
    Which Shampoo Is Right For You?

    ⠀

    Learn More
    ALCHEMIC

    ALCHEMIC Shampoo Chocolate Color-enhancing shampoo for dark brown or black tones.

    $36.00
    ($0.13/ml)
    280 ml
    ALCHEMIC

    ALCHEMIC Shampoo Silver Color-enhancing shampoo for cool blonde tones.

    $36.00
    ($0.13/ml)
    280 ml
    ALCHEMIC

    ALCHEMIC Shampoo Tobacco Color-enhancing shampoo for lighter brunette tones.

    $36.00
    ($0.13/ml)
    280 ml
    ALCHEMIC

    ALCHEMIC Shampoo Copper Color-enhancing shampoo for warm red or copper tones.

    $36.00
    ($0.13/ml)
    280 ml
    ALCHEMIC

    ALCHEMIC Shampoo Red Color-enhancing shampoo for cool red tones.

    $36.00
    ($0.13/ml)
    280 ml
    ALCHEMIC

    ALCHEMIC Shampoo Golden Color-enhancing shampoo for blonde tones.

    $36.00
    ($0.13/ml)
    280 ml
    Hair Quiz

    Different hair types, different needs. 

    Get a personalized routine.

    Take The Quiz
    KIT

    MINU Discovery Kit Routine to protect and enhance color-treated hair

    $28.00
    ($28.00/Unit)
    1 kit
    SET

    LOVE SMOOTHING Shampoo Refill Smoothing shampoo for frizzy hair

    $59.00
    ($59.00/Unit)
    1 kit
    SET

    MOMO Shampoo Refill Moisturizing shampoo for dry hair

    $59.00
    ($59.00/Unit)
    1 kit
    SET

    MINU Shampoo Illuminating shampoo for colored hair

    $59.00
    ($59.00/Unit)
    1 kit
    SET

    NOUNOU Shampoo Refill Nourishing shampoo for processed hair

    $59.00
    ($59.00/Unit)
    1 kit
    SET

    LOVE CURL Shampoo Refill Curl-enhancing shampoo for curly hair

    $59.00
    ($59.00/Unit)
    1 kit
    ESSENTIAL HAIRCARE

    DEDE Solid Shampoo Delicate solid shampoo for all hair types

    $29.00
    ($29.00/Unit)
    100 gr
    ESSENTIAL HAIRCARE

    VOLU Solid Shampoo Volumizing solid shampoo for fine hair

    $29.00
    ($29.00/Unit)
    100 gr
    ESSENTIAL HAIRCARE

    LOVE SMOOTHING Solid Shampoo Smoothing solid shampoo for frizzy hair

    $29.00
    ($29.00/Unit)
    100 gr
    ESSENTIAL HAIRCARE

    MOMO Solid Shampoo Moisturizing solid shampoo for dry hair

    $29.00
    ($29.00/Unit)
    100 gr
    PASTA & LOVE

    Hair beard & body wash Men's multipurpose wash to cleanse the hair, beard, and body

    $30.00
    ($0.10/ml)
    300 ml
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      Original Formula

    SET

    NOUNOU Shampoo

    Nourishing shampoo, gently cleanses highly processed or brittle hair

    $16.00
    ($16.00/Unit)
    1 kit

    FAQs

    How often should I shampoo my hair?

    There is no universal answer, as it depends on your hair type, scalp, and lifestyle. Oily scalps generally benefit from more frequent washing, while dry or colour-treated hair tends to do better with less frequent washing and a gentle, moisture-preserving formula. Most people find every two to three days works well, though fine hair often benefits from more regular washing to prevent roots becoming flat.

    How do I choose the right shampoo for my hair type?

    Start with your primary hair concern: dryness, oiliness, volume, colour protection, scalp health, or curl definition. Each of these points to a different formula. A useful overview of how to match shampoo to hair type is available in the guide totypes of shampoo, which covers the key differences and what to look for on the label.

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